The following undergraduate Marketing courses are taught by the Department of Marketing.

One course unit from the Dual Concentration will double count as a General Education Requirement.

It focuses on consumer responses to various marketing decisions (product mixes, price levels, distribution channels, promotions, etc. Your first year in the Stanford MBA Program is invaluable.

Full Semester Courses (1.

Marketing is a set of interacting business activities designed to plan, price, promote and distribute goods and services.

Plus, AMA Training is led by our vetted group of subject. . May 4, 2023 Training Built for Marketers on the Move.

Effectively capture your audiences attention,.

MKTG 94009410 Measurement and Data Analysis in Marketing (must take both courses, each. This course explores the domain of retailing; marketing to the final consumer. .

Plus, AMA Training is led by our vetted group of subject. .

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Unit 1 The Definition and Principles of Marketing.

Credits. .

5 cu) See note below. Broadly, the course has five themes 1) Understanding Consumers, Competitors, and the Brand.

(a) Two course units from the following three communication courses.
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Internship A and Internship B are both double-weighted units that are usually completed over a 14-week (450 hours) period after the completion of a minimum of 16 units, including BUSN2001 Professional Development for the Workplace.

In-depth study of contemporary business issues and how they affect current marketing practices.

Unit 1 The Definition and Principles of Marketing. These courses are a great way to learn the basics of marketing and different approaches to gaining market share. One of these may be the third course listed above.

Backed by exclusive research, AMA Training is built to equip you with the right skills to advance your career. They also gain practical experience applying these concepts. Unit 1 The Definition and Principles of Marketing. . All internship placements must be approved by the relevant Course Coordinator, prior to commencement.

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May 4, 2023 Training Built for Marketers on the Move. Introduction to marketing principles and functions designed to satisfy an organization&39;s target markets by offering an appropriate marketing mix consisting of product, price, place, and promotion in domestic and international settings.

With Swinburnes Master of Marketing, youll graduate with the rounded capabilities of a world-class, socially responsible marketer with the skills needed to analyse, evaluate, create and manage market opportunities in Australia and beyond.

Required courses for Marketing students are offered fall and spring semesters.

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